[Ai Rui network news] recently, (...) , Baidu's hao123 low-key on-line discount channel, gathered many well-known business platform through B2C boutique discount goods and activities information, to provide users with a one-stop discount shopping service, for the majority of merchants to provide more "0 cost" in the model, not only provides a a large number of high viscosity and high quality user traffic marketing channels, but also has a new brand exposure and promotion platform.
In the increasingly fierce competition in the business environment, hao123 free strategy let industry by surprise at the same time, (...) , it will also attract more business enterprises in the area, and then create a new boutique discount information distribution and shopping guide platform.
It is understood, hao123 based on Baidu and its users for the use of statistical and behavior analysis to launch discount channel, positioning in the boutique discount information on the vertical guide platform, for the user to polymerization of the shopping website discount products and promotional activities, (...) , let the user just a platform, can grasp the latest and most complete boutique discount information, removed from the much home appliance business website to another looking for discounts and tedious.
To this, Baidu relevant responsible person said, with the expansion of the scale of consumption, the consumer online shopping is growing in popularity, the B2C shopping website amount increases ceaselessly, the user in multiple web sites to obtain merchandise information cost time and effort is also more and more high, baidu on the user's behavior and willingness to thoroughly after the introduction of hao123 discount channel, it is meet the user looking for boutique discount goods and activities on the strong demand.
As from the consumer experience of functional upgrading,
, improve the classification, and for users to add a search function.Earlier media reports, business industry is in recent years on the line in one of the largest industries.
Industry increased competition forced the business enterprise have to continue to increase in marketing costs, however the face of repeated lifting media prices, so that the majority of the business enterprise too, in a dilemma.
Hao123 as domestic navigation station in the leading brands, but act in a diametrically opposite way, to the majority of B2C's enterprise comprehensive open platform, free sharing of high viscosity users, quality flow and brand equity, as the business enterprise has brought enormous vitality and business opportunities, to the user and the business, is a win-win innovation.
From the industry perspective, with hundreds of millions of users of Baidu hao123 coverage and influence, baidu this action will greatly promote China's popularization, let more netizens assured online shopping, promote industry health, rapid development of china.
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